Mobile Barcodes are Here and Now
The use of smart phones to scan barcodes (1D, 2D, QR) is happening now with growth rates hitting over 800% from a year ago according to the latest report from ScanLife. Some highlights I found...
View ArticlePrivate-Label Growth. Here to Stay?
I recently read an article in Marketing Daily, about the growth in private-label products. No surprise there, right? The figures were pretty compelling with consumers saving 33% off their grocery bills...
View Article“‘Tis some Marketer,” I muttered, “tapping at my chamber door …”
Tappers tapped away assuredly but listeners only heard random tapping gibberish.
View ArticleA Fresh, New Look
The Twykenham Bridge is located just a half a block away from our offices at Force 5. We’ve been watching this old bridge being renovated with great anticipation. (Details can be found here in the...
View ArticleTough Sell
I was at a convenience store this past weekend and saw the following sign. So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in...
View ArticleThe Cost of Free
So, why are so many sales people and marketers using “free” (or ridiculously under-priced) to gain business? For me, there are only four plausible explanations:
View ArticleWhat’s Your Voice?
We have all done it, you see a cute puppy or kitten or any kind of baby animal. Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little...
View ArticleCan you Insure Me from Myself?
Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue...
View ArticleSecond Visit Treats!
One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am. Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold...
View ArticleSecond Screens
Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time. That second screen is a smartphone, Ipad, or laptop. And what are we doing? We're checking...
View ArticleShall we play a game?
“Games lubricate the body and the mind” – Benjamin Franklin A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program...
View ArticlePrint Is Here to Stay
Over the past few years, I have been hearing more and more that print is a dying medium and that it is slowly being replaced by advances in digital technology. Companies such as Google and Toshiba have...
View ArticleThe Power of Fear
I was watching the local news with my wife one evening and was struck by a story of a home invasion in a neighborhood very close to where we live. The story immediately got our attention. We were...
View ArticleChoices, choices….
The psychology of choice - can too many choices actually deter consumers from making the buying decision?
View ArticleNostalgia-come-neuromarketing
Blog for Tuesday, November 11 – Veteran’s Day – 2014 The 100th anniversary of the ending of WWI is widely celebrated and recognized today. Marketing for various charity organizations’ coffers, the...
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