The Cost of Free
So, why are so many sales people and marketers using “free” (or ridiculously under-priced) to gain business? For me, there are only four plausible explanations:
View ArticleWhat’s Your Voice?
We have all done it, you see a cute puppy or kitten or any kind of baby animal. Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little...
View ArticleCan you Insure Me from Myself?
Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue...
View ArticleSecond Visit Treats!
One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am. Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold...
View ArticleSecond Screens
Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time. That second screen is a smartphone, Ipad, or laptop. And what are we doing? We're checking...
View ArticleShall we play a game?
“Games lubricate the body and the mind” – Benjamin Franklin A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program...
View ArticlePrint Is Here to Stay
Over the past few years, I have been hearing more and more that print is a dying medium and that it is slowly being replaced by advances in digital technology. Companies such as Google and Toshiba have...
View ArticleThe Power of Fear
I was watching the local news with my wife one evening and was struck by a story of a home invasion in a neighborhood very close to where we live. The story immediately got our attention. We were...
View ArticleChoices, choices….
The psychology of choice - can too many choices actually deter consumers from making the buying decision?
View ArticleNostalgia-come-neuromarketing
Blog for Tuesday, November 11 – Veteran’s Day – 2014 The 100th anniversary of the ending of WWI is widely celebrated and recognized today. Marketing for various charity organizations’ coffers, the...
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